Islamic Trade Promotion: Problems and Prospects

Md. Abu Sina, Md. Abdus Sabur, Md. Sazzad Hossain

Abstract


The purpose of this study is to investigate the problems or barriers of Islamic trade promotion. The paper explores concept regarding general trade promotional elements along with Islamic ones. 30 respondents are selected as sample for identifying major barriers of Islamic trade promotion. Kaiser-Meyer-Olkin and Bartlett’s test is used for testing validity of the variables or factors. 15 factors are selected as barriers in Islamic trade promotion. It is found that the selection of factors is valid. Likert 5-point scale is used to justify the influential barriers in Islamic trade promotion. It is found that out of 15 variables four variables/factors - i.e., political confusion, lack of partners, intra-country conflict, and realization of environment - are the most influential barriers in Islamic trade promotion. Finally, the researchers have suggested some recommendations for overcoming the problems.

Aus. J. Isla. Finan. & Busi. Vol 3(2), October 2017, P 67-80

Keywords


Trade Promotion; Islamic Trade Promotion; Islamic Trade Promotion Barriers; Likert Scale

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